한국콘텐츠진흥원은 SNS를 활용한 패션 영상콘텐츠를 제작 유통하여
한국의 패션문화가 활성화될 수 있도록 지원합니다.
2019년, 패션 콘텐츠 제작 및 유통 사업에서는
총 10편의 패션필름과 56편의 인플루언서 콘텐츠를 제작했습니다.
디자이너 브랜드, 인플루언서, 아티스트 등이 협업한 결과물을 소개합니다.
평범함 속에 숨어든 특별함을 찾고 디자인으로 표현하는 브랜드 오디너리피플의 컨셉 영상,
장형철 디자이너의 'The Extraordinary, Ordinary People'
Another ordinary person who wants to present specialty to the ordinary people. This is the story about Jang Hyeong-cheol, the designer of the fashion brand called “Ordinary People”. He jumped into the fashion industry to do something makes him feel exuberant. The brand, ‘Ordinary Peopleʼ is the result of his change of mind which turned out to be successful. His job is to find some hidden specialty from the ordinary stuff and make them into the design. His sincerity of ‘Clothes that I want to wearʼ has increased to the level of the perfection. Trust and differentiated archives have expanded into the several overseas collections and successful business. A small game that he has started for his self-achievement has become a ‘big gameʼ which is spreading towards the world. His dream may not be a ‘dreamʼ anymore.